I love bold, unapologetic color, design, and spaces.

Listen, I used to shrink my tenderness, and now I’ve crafted a business where I can fall in love with people I meet.

The magic shows up when WE show up TOGETHER. A unique blend of passion, insight, and design.

What we stand for

Calling all who wear their hearts on their sleeves. The ones who have softened and are all the stronger for it. Our brand is feminist, meaning that vulnerability and tenderness are the flags we fly. Patriarchy says: women’s things are less-than, undesirable, and weak. Our brand of feminism says: stereotypes and gender constructs be damned, and praise be the tenderness and care of femme softness. Without it, WE would be damned. But tenderness isn’t constrained to pastel pink and stereotypical femme. Tenderness is BOLD, daring, and caring. Tenderness is vibrant, a Force: For communication and empathy.